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Carlson Labs

Shared with you by Absolute Web · read-onlycarlsonlabs.com ↗

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Win rate 79% · 11 of 14 completed tests wonWin rate 77% · 10 of 13 confirmed tests won

Import Sheet / CSV + Add test

Status All Page All Outcome All Columns 11 of 18

Overlaps: CAR-008 (PDP) and CAR-009 (Search) both ran May 14–28; CAR-013 (Side cart) and CAR-014 (PLP) both ran Sep 28–30. gap A9

ID	Test · notes	Page	Main KPI	Status	Outcome	Rolled out	Dates	Lead	Product line ✦	Client approved ✦
CAR-016	Complete your routine bundle on PDP	PDP	—	Planned	—	—	not scheduled	Kyle		—
CAR-015	Updated product image carousel on mobile PDP	PDP	CR	In progress	—	—	Oct 1 → Oct 22	Kyle	VEGCAP	Yes
CAR-014	Redesigned PLP overlap CR up, 1st sub up	PLP	CR	Ready to callIn review	Won suggested—	pending—	Sep 28 – Oct 12	Kyle	—	Yes
CAR-013	Redesigned side cart overlap CR up, 1st sub up	Side cart	CR	Completed	Won	Global	Sep 16 – Sep 30	Kyle	—	Yes
CAR-012	NEW PDP CR up, 1st sub up	PDP	CR	Completed	Won	Global	Jul 22 – Aug 17	Kyle	All	Yes
CAR-011	Sticky ATC on PDP Mobile up, desktop down	PDP	ATC	Completed	Won on a segment	Mobile only	Jun 12 – Jul 6	Kyle	—	Yes
CAR-010	Move hamburger menu to the right side on mobile Overall down, positive 1st sub rate	Header	Subs	Completed	Lost	No	May 28 – Jun 12	Kyle	—	—
CAR-009	Rebuy Search Results overlap Overall up, strong on mobile	Search	Subs	Completed	Won	Global	May 14 – May 28	Kyle	—	Yes
CAR-008	BwP on PDP overlap Overall down, strong positive on desktop	PDP	Subs	Completed	Won on a segment	Desktop only	May 14 – May 28	Kyle	—	Yes
CAR-007	Make subscription option with benefits always visible Overall up, down mobile, strong on desktop	PDP	Subs	Completed	Won on a segment	Desktop only	Apr 29 – May 13	Kyle	VEGCAP	Yes
CAR-006	Redesigned buy box in quick view from new PDP Overall up with 1st subs down	PLP	RPV	Completed	Lost	No	Apr 15 – Apr 29	Kyle	—	—
CAR-005	Adjust buy box section on PDP for Desktop Neutral; up returning, down new	PDP	RPV	Completed	Won on a segment	Desktop / returning A15	Mar 31 – Apr 14	Kyle	—	Yes
CAR-004	Redesigned PDP Overall down; mobile win on 1st subs	PDP	RPV	Completed	Won on a segment	Mobile only	Mar 16 – Mar 31	Kyle	All	Yes
CAR-003	Accelerated Payments on PDP (Apple Pay, Google Pay, Shop Pay) Up on desktop, segment win on mobile	PDP	RPV	Completed	Won on a segment	Desktop + mobile A16	Feb 17 – Mar 9	Kyle	—	Yes
CAR-002	Quick View on Product Cards on Desktop Overall down	PLP	RPV	Completed	Lost	No	Feb 10 – Feb 17	Kyle	—	—
CAR-001	Quick View on Product Cards (PLP) RPV down, CR up; mobile up, desktop down	PLP	RPV	Completed	Won on a segment	Mobile only	Jan 28 – Feb 9	Kyle	—	Yes

Real tests from the Carlson Labs sheet (names, pages, KPIs, dates, decisions, notes). ✦ = project fields added for this client; their values are mock. Columns match the sheet; other fields are inside each test under "More details".

Show finished tests (13) overlap on the same page or sitewide

September

October

November

Running & planned

Today · Oct 12

CAR-014 Redesigned PLP

Ready to callIn review

Sep 28 → Oct 12 · ended today · Won +4.8% CR suggested

CAR-015 Updated product image carousel on mobile PDP

In progress

Oct 1 → Oct 22 · day 12 of 22 · +3.1% CR so far

CAR-016 Complete your routine bundle on PDP

Planned

Not scheduled — set dates

Bar color = status (same as the Status column). Filled part of a running test = days done. Finished tests are grey; their result is to the right.

Backlog · 8 ideas

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Generate ideas for Carlson Labs AI

uses everything we know about this client

Context: Profile · Supplements, subscription, 50+ audience, 62% mobile 16 tests · results & notes 7 backlog ideas (no repeats) 31 wins at similar clients AI notes for Carlson

Focus page Any Goal KPI 1st Sub CR

4 ideasgenerated 2 min ago · Goal: 1st Sub CR · 1 skipped as already planned (CAR-016)

Compact, collapsible subscription benefits on mobile PDPICE ~7.7

PDP · Subscription widget · Clarity · Goal 1st Sub CR · mobile

Why Carlson: showing subscription benefits always won on desktop but hurt mobile (CAR-007) — likely too much above the fold. The PDP redesign that tightened the buy box won on mobile on 1st subs (CAR-004). A collapsed "Why subscribe?" line keeps the value without the scroll cost. 62% of traffic is mobile.

Based onCAR-007 CAR-004· not tested before ✓

Slim sticky add-to-cart for desktopICE ~6.7

PDP · CTA · Friction reduction · Goal CR · desktop · iteration of CAR-011

Why Carlson: sticky ATC won on mobile, lost on desktop (CAR-011) — the full bar covered content on large screens. A thin bar that appears only after scrolling past the buy box tests whether desktop just needs a lighter version.

Based onCAR-011· follow-up, will link as parent

Quick add with subscribe option on mobile PLPICE ~7.0

PLP · Product cards · Friction reduction · Goal 1st Sub CR · mobile only

Why Carlson: Quick View helped on mobile, hurt on desktop (CAR-001, CAR-002). The redesigned PLP and side cart both won (CAR-014, CAR-013). Next step: let mobile shoppers add with "Subscribe & save" straight from the card into the new side cart — mobile only, given CAR-002.

Based onCAR-001 CAR-002 CAR-014 CAR-013

Bigger first-subscription discount (20% vs 15%)ICE ~6.3

PDP · Pricing display · Offer · Goal 1st Sub CR · needs client approval (price)

Why Carlson: Carlson hasn't tested the offer itself — only how subscription is shown. At a similar supplements brand ($50–100 AOV) a bigger first-order discount lifted 1st subscriptions +11% and retention covered the cost within 2 orders.

Based onSupplements brand · T-6A1B9· new for Carlson ✓✓ In backlog

Idea	Page	Source	ICE	Status
Bigger first-subscription discount (20% vs 15%) ✦ AI generated Similar tests · 1	PDP	AI · based on a similar supplements brand	6.3	New	Convert to test
Supplements brand · first-order discount 20% vs 15% · anonymizedWon +11% 1st Sub
Rewards widget on PDP from the sheet Similar tests · 2	PDP	PM · Kyle	7.3	New	Convert to test
Supplements brand · loyalty points shown on PDP · anonymizedWon +4% CR Pet brand · rewards banner in cart · anonymizedNo change
Show "Most popular" frequency on subscription widget Similar tests · 2	PDP	Library · global	7.7	Accepted	Convert to test
CAR-007 Make subscription option with benefits always visible · this clientWon on a segment desktop NWV-014 Subscribe & save preselected · NorthwindWon on a segment mobile
Larger font + contrast on PDP for 50+ audience Similar tests · 2	PDP	Session recording	7.0	New	Convert to test
CAR-013 Redesigned side cart (larger CTAs for 50+) · this clientWon CAR-012 NEW PDP · this clientWon
Doctor-formulated badge near title Similar tests · 2	PDP	Audit	6.7	New	Convert to test
CAR-012 NEW PDP (trust signals) · this clientWon Supplements brand · expert badge near title · anonymizedNo change
Countdown for same-day shipping Similar tests · 1	PDP	Client request	5.3	New	Convert to test
Apparel brand · shipping countdown on PDP · anonymizedLost −2% CR
Apple Pay express button in side cart Similar tests · 2	Side cart	Audit	5.0	New	Convert to test
CAR-003 Accelerated payments on PDP · this clientWon on a segment mobile CAR-013 Redesigned side cart · this clientWon
Simplify mobile nav categories careful: moving the hamburger lost (CAR-010) Similar tests · 1	Header/Nav	Heatmap	5.7	New	Convert to test
CAR-010 Move hamburger menu to the right side on mobile · this clientLost

AI ideas only ever use tests this client may see (sharing rules); ideas from other clients are cited anonymized. Nothing is saved until you click "Add to backlog".

Report	Shared
Test summary · CAR-014 Redesigned PLP	Oct 12	Open
Program report · 2026 so far	Oct 12	Open

Test summary

One test, ready to send: hypothesis, what changed, results by device, decision, what we learned.

Test CAR-014 Redesigned PLPCreate

Program report

A period: tests run, win rate, decisions, estimated impact, next tests.

Period 2026 so farCreate

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Sharing

who outside the team can learn from Carlson Labs' tests

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Anonymized current

Others see "Supplements brand, $50–100" — hypothesis, outcome, % change, learning; no name, no raw numbers.

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Tests set to "Not shared" individually: none · changes are logged

Client profile

Name: Carlson Labs
Store URL: carlsonlabs.com
Vertical: Supplements
Business model: Subscription One-time
AOV band: $50–100
Monthly traffic: 250k–500k
Mobile share: 62%
Currency: USD
Audience notes: 50+ demographic, health-conscious, high trust in heritage brand (since 1965). Many repeat buyers.

Project fields

Extra columns only for Carlson Labs. Shown in the test table, the test form, filters and CSV export (REQ-FIELD-1…4).

Field	Type	Values	Required
Product line	List	VEGCAP, Fish oil, Kids, All, —	No
Client approved	Yes / no + date	—	Before launch

Team & access

Absolute Web team

Kyle · Account leadEditorViewer

Ivan M. · CRO leadEditorViewer

Olga R. · DesignerEditorViewer

Admins see every client and aren't listed here.

Carlson Labs people · read-only cabinet: their tests and shared reports

Sarah Lin · sarah@carlsonlabs.com · E-commerce managerActive

mark@carlsonlabs.comInvited · Oct 10

They sign in with a one-time code sent to their email. They never see other clients, ideas or the Library.

Data sources

merged per test

Shopify CSV · orders, revenue, 1st sub · mapping "Shopify export v1"

Intelligems API · split, sessions, CR, RPV · synced 2 h ago

Shoplift CSV

Manual

Matched by test, variant and device into one result; mismatches between sources are flagged on the test page.

AI notes for this client

Added to AI answers about Carlson Labs only (REQ-AISET-4).