Admins only

Value lists keep data consistent across clients, so only admins change them. Suggest a new value to the taxonomy owner (Ivan M.).

Value lists

Every list field uses these values. Records store the value's ID — renaming updates every test, idea and filter.

Multi-select on Test and Idea · used by search facets, "similar tests" and AI tagging

	Value	Definition	Tests	Ideas	Status
⋮⋮	Friction reduction	Removes steps, fields, clicks or waiting on the path to purchase.	142	38	Active
⋮⋮	Clarity	Makes the offer, price or next step easier to understand. No new incentive.	118	41	Active
⋮⋮	Trust / social proof	Adds evidence that others bought or the brand is credible.	96	22	Active
⋮⋮	Urgency	Time or stock pressure to act now.	31	9	Active
⋮⋮	Value framing	Changes how the same value is presented or defaulted, without changing the price.	74	27	Active
⋮⋮	AOV	Aims to increase basket size.	88	30	Active
⋮⋮	Personalization	Content differs by visitor attributes or behavior.	23	12	Active
⋮⋮	Social proof	Merged into Trust / social proof on Sep 2	0	0	Archived