Hypothesis: clearer CTAs and a more compact layout reduce browsing friction and lift add-to-cart and conversion.
Result: CR +4.8% on all devices (mobile +6.6%).
Notes: CR up, 1st sub up. Strongest on mobile.
Redesigning the PLP with clearer CTAs and a more compact layout will reduce browsing friction and allow customers to evaluate more products with less scrolling, leading to higher product engagement, add-to-cart rate, and conversion rate.
No data yet. Carlson Labs uses two sources — add either one, we merge them.The test is running. Results will appear here when your Absolute Web team adds them.
Intelligems also syncs on its own every 6 h. Upload a CSV any day — mid-test or at the end.
The test has ended. Your Absolute Web team is reviewing the results — they'll appear here once confirmed.
| Device | CR | Change | Confidence | RPV | 1st Sub |
|---|---|---|---|---|---|
| All | 4.20% → 4.40% | +4.8% | 96% | +5.2% | +8.9% |
| Mobile | 3.89% → 4.15% | +6.6% | 95% | +6.9% | +11% |
| Desktop | 4.70% → 4.81% | +2.2% | 71% — not sure | +2.8% | +5% |
| Upload | Day | CR All | Confidence | CR Mobile | CR Desktop | RPV | 1st Sub |
|---|---|---|---|---|---|---|---|
| Oct 12 | day 15 | +4.8% | 96% | +6.6% | +2.2% | +5.2% | +8.9% |
| Oct 11 | day 14 | +4.7% | 95% | +6.5% | +2.1% | +5.1% | +8.8% |
| Oct 10 | day 13 | +4.9% | 95% | +6.8% | +2.3% | +5.3% | +9.0% |
| Oct 9 | day 12 | +5.0% | 93% | +6.9% | +2.4% | +5.4% | +9.2% |
| Oct 8 | day 11 | +4.6% | 88% | +6.5% | +2.0% | +5.0% | +8.8% |
| Oct 7 | day 10 | +4.4% | 84% | +6.3% | +1.8% | +4.8% | +8.4% |
| Oct 6 | day 9 | +5.2% | 85% | +7.1% | +2.6% | +5.5% | +9.4% |
| Oct 5 | day 8 | +3.9% | 81% | +6.0% | +1.2% | +4.0% | +7.5% |
| Oct 4 | day 7 | +4.1% | 72% | +6.5% | +1.0% | +4.4% | +8.0% |
| Oct 3 | day 6 | +2.9% | 66% | +5.0% | -0.5% | +2.5% | +6.0% |
| Oct 2 | day 5 | +5.8% | 74% | +8.0% | +2.5% | +6.1% | +10.0% |
| Oct 1 | day 4 | +3.0% | 62% | +5.0% | +0.0% | +2.0% | +5.0% |
| Sep 30 | day 3 | +6.5% | 70% | +9.0% | +3.0% | +6.0% | +9.0% |
| Sep 29 | day 2 | -2.0% | 45% | +1.0% | -6.0% | -3.1% | -4.0% |
| Sep 28 | day 1 | +9.1% | 58% | +12.0% | +5.0% | +7.0% | +14.0% |
Win · rolled out to all devices on Oct 13.
CR up, 1st sub up. Strongest on mobile; desktop positive but not significant.
Learning: for a 50+ audience, denser listing pages with bigger CTAs lift conversion — mostly on mobile.
After rollout P2: upload a CSV ~30 days later to check the lift held.
| Segment | Sessions | Orders | Revenue | 1st sub orders | Δ CR | Confidence |
|---|---|---|---|---|---|---|
| All | 21,400 / 21,380 | 899 / 941 | $62.9k / $66.1k | 161 / 175 | +4.8% | 96% |
| Mobile | 13,300 / 13,290 | 518 / 552 | $36.2k / $38.7k | 98 / 108 | +6.6% | 95% |
| Desktop | 8,100 / 8,090 | 381 / 389 | $26.7k / $27.4k | 63 / 67 | +2.2% | 71% |
| Extra segments from the CSV — for insight only, not a rollout target | ||||||
| Mobile × New | 8,400 / 8,390 | 290 / 316 | — | — | +9.0% | 93% |
| Mobile × Returning | 4,900 / 4,900 | 228 / 236 | — | — | +3.5% | 68% |